Market-ing.....
Today, and same as every Saturday, I went to the market to buy my usual few (trusted) vegetables.
So no, this is not about me attempting to give a lecture on marketing proper (like PPP, i.e. Product, Price and Positioning), but rather about what does it take here to go about the mundane activity of actually going to the market to buy stuff that has already been displayed for us using such academic theories.........
I left home and soon realized that is was colder than usual since my thin T-shirt and jacket were not enough to keep me going at -24C..... So, obviously, I went back upstairs and put on a Nepalese cashmere sweater. Seemed to do the trick.
There I was then, doing my shopping at the open market. Problem was that, on my way back home, I found myself battling for survival facing strong winds, slapping me like a furious boxing bear, in da face, long and hard, for some 15 minutes ......... I cannot explain what this is like. What was supposed to be a simple thing became a nightmare !
My shoes tended to get stuck to the pavement. But like this wasn't bad enough, the shiny black ice that covers the streets and sidewalks made me feel like Scooby-Doo and his bunch running on slippery surfaces....... Might as well had thought of bringing along my ice-skating gear......... Fortunately, I was not the only one on that 'boat'. However, the mischievous grins on co--citizens' faces did no prevent me from either getting angrier with them for making fun of me nor helping me improving my balance.... Au contraire....
My hands were numb and my face felt like it was going to fall off any time. It was so cold that my retina and cornea were rigid and foggy (mix of internal body heat and external temperature) so the road looked more like the old Lumière brother's first film.
As for my mouth, I soon learned that you have to keep it shut. This means that, as I was silently cursing for going out to exercise out on a perfectly sunny and bright day, at some point I felt a tight grip as mouth was locked. My saliva froze and my jaw's well developed muscles ditto, hence giving me that sort of white polar bear' head you find on Rocky Mountains winter chalets' chimneys..................
I did not want to delve into nose issues since, I guess, would probably have ended up in a sort of Ladies' Beauty Salon type of experience with waxing........ Anyway, my hands were almost useless since they were stubbornly wrapped around the plastic bags' handles, so much so that I had to wait a good 5 minutes near the apartment building reception's radiator to make these remember that there were other tasks they were made for like, for example, use their dexterity to handle my apartment keys and let me back in..............
I was wise enough to have had bought my french baguette and croissant before the cryogenic experience.....
So no, this is not about me attempting to give a lecture on marketing proper (like PPP, i.e. Product, Price and Positioning), but rather about what does it take here to go about the mundane activity of actually going to the market to buy stuff that has already been displayed for us using such academic theories.........
I left home and soon realized that is was colder than usual since my thin T-shirt and jacket were not enough to keep me going at -24C..... So, obviously, I went back upstairs and put on a Nepalese cashmere sweater. Seemed to do the trick.
There I was then, doing my shopping at the open market. Problem was that, on my way back home, I found myself battling for survival facing strong winds, slapping me like a furious boxing bear, in da face, long and hard, for some 15 minutes ......... I cannot explain what this is like. What was supposed to be a simple thing became a nightmare !
My shoes tended to get stuck to the pavement. But like this wasn't bad enough, the shiny black ice that covers the streets and sidewalks made me feel like Scooby-Doo and his bunch running on slippery surfaces....... Might as well had thought of bringing along my ice-skating gear......... Fortunately, I was not the only one on that 'boat'. However, the mischievous grins on co--citizens' faces did no prevent me from either getting angrier with them for making fun of me nor helping me improving my balance.... Au contraire....
My hands were numb and my face felt like it was going to fall off any time. It was so cold that my retina and cornea were rigid and foggy (mix of internal body heat and external temperature) so the road looked more like the old Lumière brother's first film.
As for my mouth, I soon learned that you have to keep it shut. This means that, as I was silently cursing for going out to exercise out on a perfectly sunny and bright day, at some point I felt a tight grip as mouth was locked. My saliva froze and my jaw's well developed muscles ditto, hence giving me that sort of white polar bear' head you find on Rocky Mountains winter chalets' chimneys..................
I did not want to delve into nose issues since, I guess, would probably have ended up in a sort of Ladies' Beauty Salon type of experience with waxing........ Anyway, my hands were almost useless since they were stubbornly wrapped around the plastic bags' handles, so much so that I had to wait a good 5 minutes near the apartment building reception's radiator to make these remember that there were other tasks they were made for like, for example, use their dexterity to handle my apartment keys and let me back in..............
I was wise enough to have had bought my french baguette and croissant before the cryogenic experience.....
Ahhh polar weather. Guess it's made up in the summer when heat waves see 50°C+ ...
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